I designed this label for an Austin-based coffee company. Progress Coffee has a well established brand that helps identify them in the market, so the primary challenge for this project was ensuring that the new label was on-brand. During the research phase, I focused on familiarizing myself with Progress’ branding, and made sure to establish that usage rights for the Nicaraguan flag allow for this use. Through a mix of distressed texture and color treatment, I was able to achieve a look that fits seemlessly with Progress’ unique branding.
[button link=”../../contact/”]Get Packaging Design[/button]